Description
The sixth edition of the KR line was developed to be the lightest and fastest running shoe in Fila’s line. With the innovative Skin Tech technology, the ultra-breathable upper of the KR6 fits the athlete’s feet, transforming into a kind of second skin, in addition to bringing a midsole that propels and enhances the run.
This professional campaign titled 'Fila Brazil - KR6' was published in Brazil in January, 2024. It was created for the brand: FILA, by ad agency: Studio Cosmo. This Digital, Film, and Print media campaign is related to the Fashion, Fitness, and Sports industries and contains 7 media assets. It was submitted 9 months ago by João Vitor Ferreira .
Credits
Datasheet
Creative Direction: Ally Fukumoto and André Porto Alegre
Executive Producer: Francine Steiner
Contact: Kauany Cheren
Storyboard: Ane Caribelli
CGI Supervision: Miguel Sacomano and André Gallego
3D Artists: Pablo Oliveira, Caio Laundos, Thiago Meteles, Matheus Domingues, João Paulo Oliveira, João Vitor Ferreira, André Gallego and Miguel Sacomano
Composition: Mateus Perpétuo and André Gallego
Still's Composition: Vinícius Goulart
Sound: NaPilha
