Festival of Light
Agency: TBWA\ India
Description
Diwali is known as the ‘Festival of Lights’.
Linen is among the lightest of fabrics.
This Diwali, we decided to celebrate with a twist.
Presenting Linen Club’s ‘Festival of Light’ - a celebration of linen fashion that is heavy on festivities, and light on the planet.
An attempt to redefine the occasion, the campaign was aided by the brand’s unwavering focus on sustainability.
Taking from the nostalgia of growing up in India, these designs were inspired by the festive packaging of traditional sweets, local fireworks and other symbols associated with Diwali. The message? This simple: celebrate the ‘Festival of Light’ by keeping it light on the planet.
This professional campaign titled 'Festival of Light' was published in India in November, 2023. It was created by ad agency: TBWA\ India. This Digital and Print media campaign is related to the Fashion industry and contains 6 media assets. It was submitted 4 months ago.
Credits
CEO: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Executive Director: Namrata Nandan
Account Director: Jovetta Monteiro
Social Media Executive: Vasanth Kumar
Senior Brand Strategist: Shimona Mohan
Creative Directors: Vinay Saya, Shalini Singh
Art Director: Vinay Saya
Copywriter: Shalini Singh
Photographer/Illustrator/Typographer: Vinay Saya
