Feet

Lexus presents “Feet”, the latest campaign from Burns and Rebolución under the direction of Javier Usandivaras, in which the brand shows one of the great benefits of its new car, the Lexus UX: delivery without waiting.

And they do it through a insight that is as obvious as it is unexpected, the waiting movement of the feet is the same as the one we make when driving a car. All through the spot we travel between different feet in the most disconcerting situations, all of them moving up and down waiting for something that we don’t discover until the last seconds of the piece. It’s there, at the very end of the spot, when one last foot rises to fall on the accelerator of the Lexus UX. Same gesture, but different intention: this foot does not wait, this foot drives.

“What do we do when we are waiting for something? We move our foot. We associate this same waiting movement with stepping on the accelerator and driving. This waiting is not necessary for customers who want the new UX”, Laura Diez Parajón, Communication Senior Specialist of the car brand, comments on this spot.

“The difficulty of the piece lies precisely in the simplicity of the finding,” adds Pablo Salinas, Burns' executive creative director.
The new campaign continues to strengthen the great relationship between Lexus and Burns.