Explore Uncensored Pleasures

This winter SKYN is launching a worldwide brand campaign, created by Sid Lee Paris, to once again encourage consumers to enjoy the endless exploration of pleasure.

And this time SKYN chose to play with a trend that tends to put an end to exploration: censorship.

A censorship that constrains more and more brands and opinion leaders who see their content banned on social media as soon as they talk about sexuality.

A censorship that stands as a barrier to the freedom of exploring the body, discovering, pleasure and sexual fulfillment.

So SKYN decided to commandeer an iconic graphic element of censorship: the blurred rectangle. And hijack it to show their products. An original way to show off its range of condoms, lubes, and toys where ordinarily it’s impossible with censorship. But most of all, it’s a smart opportunity to make censorship even more exciting. Because censorship arouses curiosity. Because everyone wants to see what’s behind the blurred rectangle and it’s even more appealing if a product only hints at what’s actually happening.