Description
After 3 years of radio advertising, Speedy (a French car maintenance and repair company) is back on TV with a daring film!
Thought as an advertising caricature for "those who have everything: money, the perfect marriage, children who never cry, the well-coiffed dog, the oiled abs"... the film then turns into a parody with a car transforming into... a flying car!
With the reveal, which I'll let you discover, Speedy shows that the future of the automobile is built every day, on the ground, and certainly not with injunctions, moral lessons or great corporate messages far from the reality of the French.
This professional campaign titled 'Everywhere for everyone' was published in France in June, 2022. It was created for the brand: Speedy, by ad agency: LGM AND CO. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Advertised brand: SPEEDY FRANCE
Advert title(s): THE FUTURE
Advert type (TV, Outdoor, Ambient, Online, etc.) : TV
Headline and copy text (in English) : Speedy. Everywhere for everyone
Advertising Agency: LGM AND CO, France, Paris.
Agency website: www.lgmandco.com
Film director: Manu Coeman
Creative Director: Nicolas Gandrillon
Copywriter & Art Director: Hélène Gratzmuller & Margaux Simoen
Head of Productions: Florian Simon
Production agency: Raise Up Films
Post-production agency: Digital District
Music: Les Cosmonotes
Sound design: Octopus
