Escape Basic”

“Escape Basic” features the Pair of Thieves’ mascot, the bandit bear, who is on a mission to deliver Pair of Thieves underwear to as many people as possible while under hot pursuit from “big underwear.”

A 30-second spot, sits at the center of the campaign. A rallying cry to escape the basic, it harnesses the rebel spirit that renders Pair of Thieves a category disruptor. In an homage to classic movie chase scenes, the acrobatic-parkoring-basketball-dunking-skateboarding-underwear-delivering bear parkours through parking garages, skates through city streets, and even hijacks a basketball game with a mindblowing dunk. Red Bull Art of Motion Champion Didi Alaou performs the most gravity defying stunts as the bandit bear, bringing a new story and edge to the brand’s beloved mascot.

Skate-inspired photography and clever copy expand the energy of the spot through print, digital, and out-of-home assets. The campaign also includes four 15- and six-second spots. “Escape Basic” launches on 3.22 across CTV, social, digital display, and OOH.