Description
Coca-Cola today launched an interactive music video "Epic Night Out," as part of the ‘Foodmarks’ meals brand platform. Created by Ogilvy Singapore and directed by Julien & Quentin through HAMLET, the film features superstar rapper F.HERO alongside celebrity chef, Chef Pom.
"Epic Night Out" a cinematic fusion of Thai cuisine and rap culture, a whirlwind of madness and extravagance, reminiscent of the Bling Bling of classic 90s US rap videos, with a Thai twist. The film sees F.HERO, Chef Pom and their crew embark on an eccentric, surreal journey through the bustling streets of Bangkok featuring a host of iconic elements like Tuktuks, mopeds, delicious Thai street food, and of course Coca-Cola.
To add to the delicious journey, the music video is interactive, and invites fans to click to discover hidden easter eggs in order to win unique Coke merch, special discounts and VIP access to Coca-Cola Foodmark events.
Epic Night Out also features the "Coke Flip Move", an original but simple signature dance move designed to engage the audience one step further. See notes to editors on Wokflip Move instructions.
The music video will run on Coca-Cola’s digital and social channels in Thailand.
This professional campaign titled 'Epic Night Out' was published in Singapore and Thailand in March, 2024. It was created for the brand: Coca-Cola, by ad agencies: HAMLET and Ogilvy Singapore. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 1 month ago by Brooks: Zoe.
Credits
Client: The Coca-Cola Company
Title: Foodmarks - Epic Night Out
Agency: Ogilvy Singapore @ogilvysg
Executive Creative Director: Nikhil Panjwani @nikthegreek83
Associate Creative Directors: Hugo Suissas @suissas, Tiago Silva @umtiago
Category Business Director: Juhi Bimbhet
Project Integrator: Priscila Lim
Associate Director PR and Influence: Brenda Ho
Account Director: Panita Thanajulintorn
Agency producer: Jacinta Loo
Junior Art Director: Sadhna Saku
Production Company: HAMLET @hamlet.tv
Director: Julien & Quentin @julienetquentin
Executive Producers: Ruben Goots @rubengoots, Jason Felstead @jjfelstead, Mathias Kerner @mathiaskerner
Producer: Antonin Romeuf @antoninrc
Music: F.HERO x Chef Pom - Epic Night Out
Talent: F.HERO @ftodah
Chef Pom @kwantipdevakula
Badmixy @badmixy
Service production co.: Taprod Bangkok @taprodbangkok
Service production co. producers: Louis Ditapichai, Sirichon Pongsaengson
@woodstockisabird / @boongsuperdarling
Post-Producer: Léa Török @lea.trk
Director of Photography: Antoine Cormier @antoinecormier
DP Agent: API Corp @apicorpagency
1st AD: Pattra Kanjanamek
Production Designer: Boontawee Taweepasas
Costume Designer: Nirachara Wannalai
1st AC:Nattapong Phamon
Gaffer: Surachet Thongmee
Key Grip: Manop Pitichokjinda
Casting Director: Tipwarin Sotvithi
Photographer: David Jumpa
Post-Production Cy: HAMLET @hamlet.tv
Editor: Marie-Réglisse Monsimier @mariereglissemonsimier
Editor Agent: Cutaway @cutaway.tv
Color Grader: Nicolas Gautier @nico_gautier_colorist
