Description
Campaign Against Living Miserably (CALM) has launched a campaign, supported by MoneySuperMarket, to mark World Suicide Prevention Day with a full page press advert created by New Commercial Arts.
The advert uses the familiar and dreaded visual of a paper bill, to highlight the weight that money worries is having on the nation’s mental health. Research has shown that 17 percent of people have admitted to having suicidal thoughts in the last 12 months due to financial stress. The ad highlights that CALM are here to offer hope and support to anyone struggling through their helpline, webchat and online guides.
Earlier this year, MoneySuperMarket Group agreed a two-year charity partnership with CALM.
This professional campaign titled 'Energy Bill' was published in United Kingdom in September, 2023. It was created for the brand: CALM, by ad agency: New Commercial Arts. This Experiential and Print media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 8 months ago.
