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Adyen

EMEA Brand Positioning

Agency: Wolfstreet

Description

Wolfstreet Develops Adyen's New EMEA Positioning Campaign

Amsterdam-based agency Wolfstreet signs for an exciting visual campaign for the international payment platform, Adyen
Currently making its presence felt on digital and social platforms in Europe, the Middle East, and Africa, the campaign comprises a mix of films, photography, and print assets. Directed by the German duo A Nice Idea, renowned for their in-camera visual techniques, the films showcase seamless transitions, vibrant colors, and technical precision.
Max Eggink, Head of Production at Wolfstreet, commented on the collaboration: "Each scene required the building of custom graphics on location, and carefully planning and timing camera movements to reveal the graphics seamlessly within the frame. Our goal was to authentically create the graphics 'in-camera,' reflecting Adyen's emphasis on showcasing genuine hidden value.”

This professional campaign titled 'EMEA Brand Positioning' was published in France, Germany, and United Arab Emirates in February, 2024. It was created for the brand: Adyen, by ad agency: Wolfstreet. This Digital and Film media campaign is related to the Electronics, Technology and Finance industries and contains 2 media assets. It was submitted 8 months ago.

Credits

Client: Adyen
Agency: Wolfstreet

Adyen
Head of Marketing EMEA: Anika Wechsung
Brand Strategist: Jack Wright
Lead Art Director: Maximillian Pazak
Lead Copywriter: Adine Rooyackers
Brand Designer: Catarina Rosa

Directors: A Nice Idea
DP: Björn Knechtel
Head of Production: Max Eggink
Producer: Koen Barnhard
Agency producer: Bente van der Meer

Post-production:
Edit: Birgitt van Heertum
VFX / compositing artist: Damiaan Dracht , Nino Nazloomian and Koen de Mol
Grading: Thijs Kern
Music/sound mix/sound design: Sizzer

Production partner Cape Town: Sparky Films
Executive producer: Marchant Bellingan
BTS: Dos Amigos

https://wolfstreet.nl/adyen-emea/

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