The new Christmas hit is recycling glass.
Description
Ecovidrio continues to focus on raising awareness and transmitting the importance of recycling glass, and this Christmas it does so by singing. With the Christmas spirit in mind, the creative agency Kastner Madrid has reinvented the classic Christmas carols that we have all sung, year after year, on these dates. Each carol features cleverly adapted lyrics celebrating recycling. The entire campaign closes with the slogan “The new Christmas hit is recycling glass.”
This professional campaign titled 'Ecovillancicos (Eco-carols)' was published in Spain in December, 2023. It was created for the brand: Ecovidrio, by ad agencies: Kastner and Kastner Madrid. This Audio and Digital media campaign is related to the Other and Public Interest industries and contains 1 media asset. It was submitted 4 months ago by Account Services Director: Pelayo of Kastner Madrid.
Credits
Advertising Agency: Kastner Madrid
Production Company: Carmela
Music and sound: Sound Garden
Creative Director: Renata Prado
Art Director: Pablo Correa
Copywriter: Marta Lopez / Myriam de Nicolas
Client Services Director: Pelayo Herrero
Account Executives: Maite del Campo, Carmen Alvarez
