Description
In the world, there are millions of men and women in the automotive industry who perform daily rotating movements in front of the steering wheel, without knowing that these could save their lives. This is why Toyota, a mobility committed brand has decided to move in the right direction and use its Yaris as a communication vehicle to teach people how to do a breast self-exam. This is how Toyota Driftits was born. The way in which, through skids and performance tests, we recreated the movements of a self-exam, capturing the attention of all the 4-wheel lovers by raising awareness among the general public of a maneuver that, if done in time, could save thousands of lives.
This professional campaign titled 'Driftits Toyota' was published in Colombia in October, 2023. It was created for the brand: Toyota, by ad agency: The Juju Colombia. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Client: TOYOTA
Vicepresident of Corporate Planning and Marketing: Alexandra PfeilSchneider
Marketing Manager: Juan Pablo Bazzini
Marketing Coordinador: Angélica Duque
Head of Advertising and communications: Laura Gil
Advertising Agency: The Juju Colombia
CEO / Director: Juan Pablo Rocha
Chief Creative Officer / Partner: Andrés Norato Duque
Head of Art: Juan Espitia
Copywriter Creative Director: Leo Valencia
Art Creative Director: Saskya Tamayo
Team Leader Copy: Sergio Barbosa
Team Leader Art: Ana María López
Copywriter: Paula Hernández
Account Manager: María Fernanda Salazar
Production: The Juju
Director: Giancarlo Politi
General Producer: John Rocha
DP: Tininiska Simpson
Pilots: Miguel Gómez Isaacs / Paula Andrea Russi
Protagonist: Natalia Vergara
Preproduction: Green Flag
Post production: Giancarlo Politi / Daniel Guirald / Leonardo Hernández
