Dress to impress the AI

The innovative citylight recognizes personal style and plays music according to the user's taste

SPAR Slovenia, in cooperation with the advertising agency AV studio, has set up a special interactive citylight in front of the Interspar store entrance. It uses artificial intelligence to detect clothing styles and then serves up an entertaining result and plays music that matches the style of the person standing in front of the display case. This way a person can make sure if he or she really is a relentless rocker, an authentic metalhead, a modern hipster, ...

As soon as the citylight was installed, the bravest users found out what style they had and enjoyed music of their style. Some people laughed, because the artificial intelligence surprised them by determining their style and subsequently suggesting music. We've already caught some of them, and you can watch this fun video here. The others could relax and enjoy their favorite rhythms and find out exactly which speaker or headphones of the unique Dutch brand Fresh'n'Rebel, available exclusively in SPAR and Interspar stores, the artificial intelligence recommends for them.