Don't Take the Old Road

Don't take the old road.
It is near the new year in Iran and many people are getting ready for their road trips. There are many old roads in Iran which are slow and bumpy, but there are freeways to the same destination.
DrDr a leading E-Health brand has taken this opportunity to deliver a clear message. Don't use traditional ways of health care because they take time and are burdensome.
In this campaign DrDr especially wanted to promote its telemedicine feature, they designed a print on which "Don't Take the Old Road" was printed prominently on the front of the print and they were hanged from cars side mirrors.
On the backside of the print DrDr introduced its campaign and gave people a discount code that can be redeemed throughout the new Iranian year.