ADVERTISING

Caméléon Association

Don’t bring your child into the wrong home.

Agency: MullenLowe France

Description

Parents are increasingly sharing images of their children on social networks.
Sexual predators are looking for images of minors on social networks to divert them in a pornographic way or to contact them for malicious purposes (sextortion, revenge porn, harassment...).
We alert parents to the risks of misappropriation of images of their children published on social networks and to raise awareness of the general public to the scourge of cyberpedocriminality.

This professional campaign titled 'Don’t bring your child into the wrong home.' was published in France in March, 2022. It was created for the brand: Caméléon Association, by ad agency: MullenLowe France. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 years ago by Art Director: Bastien Bourdier of MullenLowe Paris.

Credits

Advertising Agency: MullenLowe France, Paris, France
Executive Creative Director: Jordan Lemarchand
Executive Creative Director: Antoine Colin
Art Director: Bastien Bourdier
Copywriter: Romain Duler
Photographer: Selim Djegham
Producer: Blaise Izard
Production Company: Badass
Retouching: Lacen Studio

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ADVERTISING

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