Description
For those who really love their draught beer, there’s no room for compromise. No room for warm brews or ice-cream what–whats or sloppy yoh’s Castle Lite accepts nothing less than perfection, in their beer and their creative partners. Which means the match made with Promise and Spitfire Director Katlego Baaitse was perfect.
In the hunt for the ultimate Extra Cold Draught, Katlego introduces the “legendary draught critic”. Through a series of quirky scenes, we follow our draught critic as he’s subjected to beer after beer that’s just … whatever. With beautiful styling and wardrobe, nuanced direction and exquisite comedic timing, Katlego lovingly leads us to the pinnacle of draught beer.
All underpinned by an amazing original score by Audio Militia which begins with a Western theme, moves into an energetic Tarantino-inspired track before ending with SA’s second national anthem: the iconic Sister Bethina. Because it’s Castle Lite. And you must Never ever Accept Whatever.
Castle Lite didn’t. Katlego never does. And neither should you. So maybe it’s time you called Spitfire.
This professional campaign titled 'Castle Lite - Don’t Accept Whatever' was published in South Africa in June, 2023. It was created for the brands: Castle Lite and Katlego, by ad agencies: Promise and Spitfire Films. This Audio, Digital, and Direct media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 11 months ago by Production Assistant: Hloni Ntsooa of Spitfire Films.
Credits
Credits
Client: SAB
Brand Director: Colleen Duvenage
Marketing Manager: Michelle Hewitt
Brand Manager: Brad Raasch
Agency: Promise Group
Executive Creative Director: Marc Watson
Creative Director: Nic Kostouros
Art Director: Mphela Mamabolo
Copywriter: Lufuno Mavhungu & Obakeng Rapoo
Account Director: Pleasure Matlapeng
Account Manager: Megan Davids
BUD: Ashleigh Oosthuizen
Producer: Santa Asbury
Production Company: Spitfire Films
Director: Katlego Baaitse
1st Assistant Director: Cameryn Clarke
Casting Director: Kevin Gray
Accounts: Khazi Mthethwa
Executive Producer: Liesl Lategan
Producer: Baleseng Makola
Production Manager: Relebohile Thianye
Cast Coordinator: Hloni Ntsooa
Production Assistant : Tapiwa Nyamayawo
BTS Videographer: Nathi Nkosi
Production Intern: Dylan Buchatler
DOP: Jono Kyriakou
Focus Puller: Mandisa Macloed
Loader: Mamelo Hlongwane
Key Gaffer: Dave Howe
Best Boy Lights: Ryan Tucker
Spark: Joseph Malele
Spark: Wandile Dlamini
Key Grip: Gerrit van Zyl
Best Boy Grip: Thabelo Kholoane
DIT/VT: Scott MacBeth
DIT/VT Assist: Sanele Maimela
Sound: Ruan de Wilzin
Art Director: Wayne Smith
Props Master: Jasmine Snaith
Props Assistant: Tiaan Enslin
Art Assistant: Kath Hayward
Art Driver: Nhlanhla Siwundla
Art Assistant: Renier Hattingh
Driver Assistant: Happy Pooe
Driver Assistant: Stan Dube
Extreme SFX: JP v.d Merwe
Pack Specialist: Trudi Badenhorst
Packs Assistant: Bradley Wooldridge
Wardrobe: Melissa Henderson
Wardrobe Assistant: Heidi Hungwane
Hair & Makeup: Lynn Kennedy
Makeup Assistant: Justine Habana
Makeup Assistant: Lihle Mdletshe
On Set Medic: Neo Makola
Unit Manager: Steve Watchorn
Unit Assistant: Siphiwe Banda
Genie Operator: As per Dave
Catering & Craft: Imbiza Catering
Post Production
Post Producer - Ed van Blerk
Sr. Editor - Ryan Norwood-Young
Online Artist - Michael Langer, Mirna Stevanovic
Audio Final Mix: Anathi Sound
Music: Audio Militia
Special thank you to Mgarimbe
Cast
Thabo Beer Critic: Mothusi Magano
Young Thabo: Earl Abrahams
Sports Fan: Dwayne Vorster
Baron Barman: Bernard Badenhorst
Hipster Bar Lady: Mandisa Nduna
Ice Skater: Gareth Echardt
Ice Skater: Cayleigh Smith
Hero Bar Man: Phumzile Keswa
Hero Bar Friend: Shawn Ntuli
Hero Bar Friend: Thembekile
Hero Bar Friend: Lebo Langa
Hero Bar Friend: Richard Ndlovu
