ADVERTISING

Power The Fight

Do you know what keeps our children up at night?

Agency: tms

Description

To mark Mental Health Awareness Week, youth charity Power The Fight is launching a film in collaboration with London agency tms and production company My Accomplice.

Filmed by award-winning writer and director, Akwasi Poku, the 60-second film highlights the anxiety faced by children and young people affected by violence. It begins with an audio montage of news coverage about violent crimes, played over scenes of teenagers unable to sleep, haunted by the spectre of violence in their imaginations and on their social media feeds. The film demonstrates that the mental health implications of violence have become a part of life for so many. The piece highlights worrying statistics – “39% of children have been a victim or witness of violence, while 65% change their behaviour, how they look and where they do due to fear.”

The film is part of a wider fundraising drive for Power The Fight’s key mental health initiative, TIP (Therapeutic Intervention for Peace). The funds raised will help them deliver adaptable, culturally sensitive workshops and toolkits to young people, families, and practitioners in local communities.

tms was briefed to overcome some of the barriers to fundraising around violence affecting young people and worked in collaboration with My Accomplice and Akwasi to develop the script, narrative and creative direction.

This professional campaign titled 'Do you know what keeps our children up at night?' was published in United Kingdom in May, 2023. It was created for the brand: Power The Fight, by ad agency: tms. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 12 months ago.

Credits

Agency: tms

CREATIVE DIRECTOR: VANESSA TUCKER
CHIEF CREATIVE OFFICER: ANDY TAYLOR
VP CREATIVE & CLIENT ENGAGEMENT: ANDREW BROWN
SVP CLIENT ENGAGEMENT: HANNAH PARTRIDGE
ACCOUNT DIRECTOR: FERGUS SMALL
SENIOR ACCOUNT DIRECTOR: BRYONY ASHMAN
COMMUNICATIONS MANAGER: SALOME BAKPA
SENIOR DESIGNER: DAN ROKER

Production Company: My Accomplice

DIRECTOR: AKWASI POKU
EXEC PRODUCER: JAMIE CLARK
PRODUCER: GEORGE TELFER
PRODUCTION MANAGER: JORDAN ROWLE
PRODUCTION ASSISTANT: CLARA GIENGER
PRODUCTION ASSISTANT: BERTIN AVDIU

1ST ASSISTANT DIRECTOR: MICHAEL BAUGH
2ND ASSISTANT DIRECTOR: FRANKY STONE
RUNNER: JACK FIELDER
DIRECTOR OF PHOTOGRAPHY: KAI BLAMEY

1ST ASSISTANT CAMERA: JONNY LEWIS
2ND ASSISTANT CAMERA: MICHARL MROCZEK
DIT: MORGAN PERRY
KEY GRIP: JAMIE MONKS

GAFFER: LEE PARFITT
ELECTRICIAN/DRIVER: SENAN FLUDE-FEAR
ELECTRICIAN: JOSH LOUDON
ELECTRICIAN: TOM LA MOTTE
SOUND RECORDIST: JOE NOWICKI

PRODUCTION DESIGNER: JADE ADEYEMI
ART DEPT ASSISTANT: MARTHA HOWE
ART DEPT ASSISTANT: LEELAH MCEVOY
WARDROBE STYLIST: BETHAN DADSON
MAKE UP: VANESSA NAKALANZI
HAIR: KRESZEND SACKE

OFFLINE EDITOR: IAN WHITEWRIGHT
EDIT PRODUCER: CLEL ALLEN
EDIT COMPANY: TEN THREE

GRADE
COLOURIST: MATTHIEU TOULLET
COLOUR COMPANY: COMPANY
EP: ELLORA SORET
PRODUCER: KERRI AUNGLE

SOUND DESIGN: KASPAR BOYD
SOUND COMPANY: STRINGS AND TINS

ADVERTISING

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