Disturbing Attraction

Winning the hearts and wallets of Gen Z is a hard nut to crack for any brand anywhere. They seem somewhat immune to advertising in general at this part of the world. And then, at least on paper, they resist anything that can be remotely labelled as mainstream. But the client’s brief says we have to sell them McDonald’s burgers. So we thought - ok, let’s drop the sales pitch and take the easy path: lett them snub the product. But will they be able to snub the attractive prices, though? That’s a lit question.