Designed For Play

A celebration to kids and their go-to partner in their everyday play – the garments.

Some is for special occasions. Some is that everyday hero. Some stay in the family for many years, taken over by a younger sibling. Some move on and become a fond memory. But they are always there, as an enabler for children's play. Kids garments.

Lindex latest campaign “Designed for play” is a celebration to kids amazing ability to find to playfulness in everything they do, and to their partners in doing that – their clothes. Because these are the true heroes. The pieces that allows kids to do what they do best – play. Because just imagine what they go through during a day. And this is what the film wants to capture in a playful way, all from the kids perspective.

The film is created through different techniques where a SnorriCam plays a huge part. A challenge for a small child with a match weigh of 20 kilos. Another challenge was to turn one of the garments, the sweater with dinosaur print, into a tunnel. Which was done by resewing the sweater and turn it into a technical construction that a toy car could drive through with the camera.