Delivery boxes
Description
The COVID-19 pandemic made the life of the homeless even harder, so one of the largest marketplaces in Russia, Yandex.Market, came up with an idea to help them. We put the messages from cardboard signs used by the homeless on delivery boxes. Afterwards, certain customers received their online orders in boxes with these messages and had the opportunity to make a donation online or send essential items to Nochlezhka, Russia’s oldest charity providing assistance to homeless people. The project’s website was visited by more than 50% of all buyers who received these special boxes.
This professional campaign titled 'Delivery boxes' was published in Russia in September, 2021. It was created for the brand: Yandex, . This Direct medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 2 years ago.
