Description
The body of diversity culture came to talk. This is how the campaign for the 29th edition of the Mix Festival was created by Isobar. The event is one of the most important of the LGBTQIAP+ culture in Latin America and this edition isinspired and honors the Brazilian singer Ney Matogrosso, an artist thar represents a great source of fight for rights, resistance, and strength.
The "Culture of Diversity Present" campaign brings movement, with very subtle metallic lines, all inspired by this edition's honoree. The video is a performance and the voice acting of actress Aretha Sadick, is a manifesto that when aligned, cause a perfect harmony.
This professional campaign titled 'Culture of Diversity Present' was published in Brazil in February, 2022. It was created for the brand: Festival MixBrasil, by ad agency: Isobar Brazil. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 years ago.
Credits
Agency: Isobar Brazil
Creative Service Line Leader: Ana Leão
Creative VP: Danilo Janjacomo
Copywriters: Leticia Holanda, Alan de Sá
Art Direction: Hannah Prado
Content Director: Vinicius Chagas
Content Manager: Alcides D'Lima
Client Services: Isabel Rudge, Marcella Sousa
Strategy: Aloisio Pinto, Miguel Souza, Julia Schimdt
RTV, Art Buyer: Juliana D'Antino, João Muniz
Technology Consultant: Pedro Gravena
Film Producer: Vetor Lab
Director: Luiz Evandro, Fabio Acorsi
Technology Director: Giovani Ferreira
Executive Director: Alberto Lopes
Executive Producer: Francisco Puech
Project Director: Marcia Sumie
Production Client Service: Marcia Guimarães, Natalia Wandel, Raphael Stanzani
Choreographer: Flora Barros
Producer: Eve Weigel, Gustavo Banevicius
Compositor: Fabio Acorsi, Maurício Reis
Cinema 4D: Leandro Beltran, Guilherme Vasca
Audio Producer: LOUD+
Production Direction: Gustavo Garbato
Production: LOUD+
Pos-Production: LOUD+
Client Support: Priscila Miranda, Karina Amabile
Coordination: Ingrid Mabelle, Rafael Silvestrini, Lara Fratucelli, Letícia Nunes
Voice Over: Aretha Sadick
