ADVERTISING

Alienware

Create Like No One Else

School: Cairo Ad School

Description

Background
Most of digital graphic designers and digital visual artists using laptops for
their work so they are looking for a laptop with high performance to help
them. So they are using gaming laptops because of containing a high
performance parts but still don’t fits their work and style. Gaming laptops
have a big size also the design of it is not special for designer mindset.

Idea
We are going to present a suitable laptop for designers which is fits their
mindset and the performance they exactly need, by an inspiration from
the schools of sculpture in old Italy especially Michelangelo who saw that
human body is the core of all arts and designs so he took over a
commission for a statue of ‘David’ Between 1501 and 1504,
vulnerability of its nakedness, humanity of expression and overall courage
made the "David" a highly prized representative of arts and its power.

This student campaign titled 'Create Like No One Else ' was published in Egypt in May, 2022. It was created for the brand: Alienware, by ad school: Cairo Ad School. This Film medium campaign is related to the Electronics, Technology, Media, and Movies industries and contains 5 media assets. It was submitted almost 2 years ago by Sherif Arafa.

Credits

School : Cairo Ad School
Instructor : Enas Rashwan
Director & Art Director : Sherif Arafa

ADVERTISING

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