Chuck Studios: Behind the Scenes of "Lay's Gourmet"
"Lay's Gourmet" TVC - Director's Cut
Description
To launch Lay’s Gourmet in India, Wunderman Thompson India asked Chuck Studios to create a film for Lay's that reveals the craftsmanship behind its premium chips.
In a film that introduces three exciting flavours: Thai sweet chilli, Lime & cracked pepper, Vintage cheese & paprika, we learn that Lay’s Gourmet is not simply just chips; but a treat for our senses made from carefully selected potatoes which are thickly sliced and slowly cooked.
The result: an authentic golden look with a satisfying crunch to match. Every bite is filled with lip-smacking flavours and evocative aromas that delight your senses.
This professional campaign titled 'Chuck Studios: Behind the Scenes' was published in India in August, 2022. It was created for the brands: Lay's and Pepsico, by ad agency: Wunderman Thompson India. This Film medium campaign is related to the Confectionery, Snacks and Food industries and contains 2 media assets. It was submitted about 1 year ago by Communications Director: Christopher Verrijdt of futurefactor.
Credits
Client: Pepsico Foods India
Director Marketing: Shailja Joshi
Brand Lead: Riddhi Tiwari
Agency: Wunderman Thompson India
Sr. VP / WPP Client Lead: Ritu Nakra
Sr. Creative Director: Sameer Kumar
Production company: Chuck Studios
Account Service director: Gert Jan Timmer
Global creative director: Olaf van Gerwen
Production Manager: Didi Stoepman
Director: Natascha Brandt
DOP: Alejandro Madrid
