Description
Banco de Bogotá has been a pioneer in inclusive, environmental, and sustainable policies in Colombia. Under this premise, its communication is constantly evolving and has been addressing sensitive issues in society in a disruptive way.
In this context, for Christmas, they entrusted Fantástica with the purpose of going even further: to break with the traditional messages of the holidays and bring to society a strong message of awareness so that the good wishes in December are maintained throughout the twelve months of the year.
To achieve this, Fantástica developed two powerful spots directed by Juan Rueda and produced by Akira Cine, which tell the story of a Venezuelan discriminated against in Colombia, on the one hand, and a man in a wheelchair who is unable to find a job, on the other.
This professional campaign titled 'Christmas changes us, let´s stay that way' was published in Colombia in December, 2022. It was created for the brand: Banco de Bogotá, by ad agency: Fantástica. This Film medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Editors: Daniel Bermudez, Alejandro gomez, Mario Peñaloza.
Art direction: Julián Velázquez, Kevin Espinosa.
Accounts: Adriana Alba
Production company: Akira Cine
Director: Juan Rueda
Sound: Camilo Montilla
Client: Juan Gómez, Santiago Córdoba
