Description
TRIDENT Gum made history as the first gum to reach space in 1964. Once again, the brand is reaching new heights – this time on a musical scale as it teams up with renowned R&B singer Chlöe to release a song as part of the new #ChewTheVibes Challenge to launch its latest innovation, TRIDENT VIBES featuring SOUR PATCH KIDS gum, now available in stores nationwide. All the campaign was created by DAVID Miami.
This professional campaign titled '#ChewTheVibes' was published in United States in September, 2022. It was created for the brand: Trident, by ad agency: DAVID Miami. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Agency: DAVID Miami
Campaign: Trident Vibes x SPK
Client: Mondelez
Global CCO and partner: Pancho Cassis
Global COO: Sylvia Panico
CCO: Rafael Donato
Group Creative Director: Artur Lipori, Caro Rebello
Creative Director: Malena Porcaro, Matías Ruiz
Art Director: Seiji Wakabayashi
Copywriter: Thomas Nitti
Global Chief Strategy Officer: Paula Vampre
Senior Strategist: Vanessa Amaral
Group Account Director: Mariana D’Aprile
Account Supervisor: Lindsay Cluxton
Senior Account Executive: Margarita Peña
Global PR Director: Sandra Azedo
Client Approval: Ira Shandarivska, Olympia Portale, Natalie Gadbois, Rohit Sakhamuri, Beth McMorrow
Production: Media.Monks
Director: AnAkA
Head of Production, MDLZ: Mike Davidson
Executive Producer: Jason Georgen
Senior Producer, Content: Kelsy Zemanski
Producer, Content: Odalis Lopez
Executive Producer, Films: Gabe Reiter
Senior Producer, Films: Kerry Taylor
Line Producer: Shea Jones
Post Production: Media.Monks
Head of Post-Production: Andrew Bell
Executive Producer, Post: Heather Saunders
Senior Post Producer: Melissa Espinosa, Monica Tyson
Senior Editor: Katie Paul
Assistant Editor: Ton Do-Nguyen
Senior Colorist: James Tillett
Animation/GFX: Ulises Ribas
Mix: Mica Garagiola
QA: Carla Jarjal
Account Director: Lexi deVogelaere
Senior Account Manager: Alina Sanders
Head of Business Affairs: Peter Feldman
Senior Business Affairs Manager: Kim Coleman
Business Affairs Manager: Jane Meeuws
Senior Talent Manager: Karen Smith
Legal: Jeremy Evans
The Elements | Music
Songwriters: Tamara Bubble, Matt Nauss, and The Elements Music
Produced by: The Elements Music
Recorded by: Chlöe at Bravo Ocean Studios and Vladimir Castor at Bravo Ocean Studios
Mixed by: J. Bonilla at The Elements Music and Vladimir Castor at Bravo Ocean Studios
Producer: Danielle Beauvoir
Associate Producer: Belle Newman
MAKE | Animation
Creative Director: Danny Robashkin
Executive Producer: Oren Robashkin
Producer: Iana Prakheeva
CAA
Melissa Lee: Executive, CAA Brand Consulting
Jay Barbeau: Executive, CAA Brand Consulting
