Description
A hair touch here, an age joke there, a misplaced ‘compliment’ or ‘harmless’ banter, these gestures and comments are sadly commonplace in the advertising industry, and for many they have become routine. To create key actions and solutions to address inequality, we first need comprehensive data and fresh insights direct from existing industry talent.
Collaborating with ED&I groups, we turned powerful insights into authentic narratives, communicating the lived experiences of various demographics working in the UK advertising industry by using the relatable visual device of a work calendar.
Showcasing the everyday challenges for a diverse range of talent across our industry, we encouraged industry colleagues to do something about it by completing the 2023 All In Census.
This professional campaign titled 'Changing the Routine' was published in United Kingdom in March, 2023. It was created for the brand: Advertising Association, by ad agencies: Havas Lynx Group and TBWA\MCR. This Design, Direct, and Print media campaign is related to the Other industry and contains 8 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Havas Lynx Group, Manchester, UK
Advertising Agency: TBWA\MCR, Manchester, UK
Client: Advertising Association, UK
Creative Director: Sam Sargent
Deputy Creative Director: Richard Hague
Art Director: James Danson
Copywriter: Glenn Scholefield
Senior Designer: James Hague
Artworker: Sam Malpass
