Change Their Narrative

When foster children in Dauphin County, Pennsylvania grow up, 94 percent won’t earn a degree, 50 percent will be homeless, and 25 percent will get incarcerated.
CASA is the national nonprofit organization that provides children in the foster care system with a personal advocate - an adult who helps ensure that they are safe, have a stable home, and have the opportunity to thrive. Personal advocacy is proven to help break the cycle of homelessness, unemployment and residual crime often affiliated with children in the foster system.
Much of the campaign’s creative imagery depicts a foster child’s “suitcase” - a black plastic garbage bag that serves as the vessel for transporting their possessions on a moment’s notice when they are moved to a new facility or foster home. The image is the basis for a billboard design with copy that reads “Foster Kid. Forgotten child.”; “Foster kid. Homeless teen.”; “Foster kid. Incarcerated adult.”