Description
In this spot, we targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, we reminded consumers that there's a much more responsible way to get, filter and drink water.
This professional campaign titled 'Change' was published in Canada in April, 2010. It was created for the brand: Brita, by ad agency: DDB. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 14 years ago.
Credits
Advertising Agency: DDB Canada, Toronto, Canada
Executive Creative director: Andrew Simon
Copywriter: Matt Antonello
Art director: Paul Riss
Agency producer: Andrew Schulze
Account managers: Tiina Rand, Serena Trentini
Marketing Manager: Brian Benaissa
Executive producer: Harland Weiss
Production company: OPC
Director: Woods & Low
DOP / Cinematographer: Adam Marsden
Line Producer: Kristi Lippa
Post Productoin Co.: School Editorial
Editor: Brian Wells
Colourist: Eric Whipp
Audio Company: Vapor Music
Audio Director / Producer: Davie Haymen
Music: Vapor Music Group
Online: SOHO
