South Carolina Education Lottery
Cash Pop - South Carolina Education Lottery
Agency: chernoff newman
Cash POP - New from the SC Education Lottery
Cash POP - The Light of the Party
Cash Pop - Fishing
Cash Pop - VIP Passes
Cash Pop Brand Image
Cash Pop Band Image - C-Store
Cash Pop - Beach
Cash Pop - Pool
Description
Introduce a new lottery game that was designed for new or infrequent players in South Carolina by breaking down the barrier to entry. Create a lifestyle brand - one with a charming personality that felt exclusive to those who came in contact with it. Rollout creative was activated in statewide TV and OTT, organic and paid social, digital outdoor, radio and inside retailer locations across South Carolina.
This professional campaign titled 'Cash Pop - South Carolina Education Lottery' was published in United States in March, 2022. It was created for the brand: South Carolina Education Lottery, by ad agency: chernoff newman. This Content, Integrated, and OOH Outdoor media campaign is related to the Gambling and Gaming industries and contains 8 media assets. It was submitted about 1 year ago by Director of Marketing: Josh Whiteside of South Carolina Education Lottery.
Credits
Advertising Agency : Chernoff Newman, Columbia, SC USA
Production Company: Dust of the Ground, Columbia, SC USA
Photographer: James Quantz / Quantz Photogrphy
