Description
This idea aims to drive association between CANS and the passion points of the Can Do TA. While it may be hard to make our people care about the universe in its entirety, if we tug at the heart of the things they love, we raise our chances of making them care about the world. In other words, choose cans so the things you love can last forever - we are bridging the gap between ‘cool’ and ‘good’.
Our execution will be focused on the passion points…music, art, football, food, fashion & style.
The core of our approach will be emotional, tugging at their hearts & minds while still driving the functional reasons to choose cans.
The eventual goal is to create a lifestyle of choosing cans… A world where Cans ‘re cool.
This professional campaign titled 'Cans are cool' was published in Nigeria in September, 2022. It was created for the brand: Nampak, by ad agency: Yellow Brick Road. This Digital, Experiential, and Print media campaign is related to the Confectionery, Snacks, Public Interest, and Soft Drinks industries and contains 5 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Yellow Brick Road, Lagos, Nigeria
Art Director: Osagie Ejehi
Copywriter: Ayodele Dada
Creative Director: Adekunle Adenmosun
