Description
Accompanied by Publicis Luxe, Lancôme launches a fun-filled beauty experience in collaboration with Japanese cult favorite toy, Bearbrick. Aptly named Happy, Bearbrick becomes Lancôme’s happiness totem, artistically reinterpreting the House’s signature and emblem, as he adorns the brand’s icons in an exclusive limited collection. Starring actress Lily Collins, the collaboration’s graffiti aesthetic is injected into the House codes, notably the Lancôme logo, its iconic rose and its signature Ô.
This professional campaign titled 'Call Me Happy' was published in France in October, 2022. It was created for the brand: Lancome, by ad agency: Publicis Luxe. This Film medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
BRAND : LANCÔME INTERNATIONAL
President Lancôme International : Françoise Lehmann
Vice President Global Communications & Image Lancôme : Mylène Kerjean
Vice President Marketing International : Richard Pinabel
Director Marketing Brand Events : Rachelle Mladjenovic
International Directors Brand Events : Marine Masselin – Lorane Simon
AGENCY : PUBLICIS LUXE
Executive Creative Directors : Marie-Eve Schoettl, David Soussan
Creative Directors : Nicolas Chauvin, Gregory Athea
AD : Nicolas Chauvin, Alice Colagrande
Copywriter :, Gregory Athea , Vincent Piveteau
Account Manager brand events : Matthieu Daversin
Account Directors brand events : Ghallia Hachimi, Lea Gremeau
Production : Prodigious > Geoffroy Guilbert, Adrien Figeac, Lorette Delva
Art Buying : Prodigious > Béatrice Kagan, Aurélie Lubot
PRODUCTION
Director : Masato Riesser
Production : Prodigious
Executive Producer : Geoffroy Guilbert, Adrien Figeac, Lorette Delva
Post-Producers : Matthieu Dubail (Publicis) + Julien Lanard (D-Factory)
Production digital assets : Lola Breig (Content Factory)
Photographers : Thomas Whiteside (VB), Simon Escourbiac (NM)
Print Production : Aurélie Lubot (Prodigious), Lola Breig (Content Factory)
Sound Production: Prodigious
Title: Best Friend
Artist: Sofi Tukker
