By far, the most beautiful

Real women fighting breast cancer or uterine cancer starred in a glam nude photoshoot to tell their stories. True, touching, inspiring stories. Instead of hiding their scars, they praise them for what they really are: A sign of fighting cancer and winning!

Instead of covering their new, short hair with a wig or a scarf, they proudly display it! Instead of hiding their scars, they praise them as what they really are: A sign of fighting cancer and winning!

In spite of all media roadblocks regarding the photoshoot, the campaign succeeded in:

Over 1.000.000 people reached in one month through earned media impressions
Dozens of pieces of press coverage
Huge buzz on social media
Other patients felt encouraged to share their own stories
Media Pro, the biggest media trust in Romania, and Biz Magazine voluntarily joined the campaign

The campaign inspired Romanian women, and Medisprof Cancer Center saw a huge rise in appointments in the following months:

148% appointments increase in women aged 18-29
58% appointments increase in women aged 30-39
109% appointments increase in women aged 40-49

The website traffic doubled. And Google brand related searches increased by 126%