Building Tomorrow

Dassault Systèmes and Wunderman Thompson France have reimagined one of the world’s most recognizable landmarks, the Eiffel Tower, in a stunning visualization to inspire key players in the industry to design and build more sustainably. Setting themselves the challenge of reimaging Gustave Eiffel’s iconic building using today’s technology, the team has brought together best practice decarbonization, sustainable production, cleaner energy consumption, circular economy and, of course, world-leading design to pave the way for future sustainable practices across the Infrastructure & Cities sector.

The visualization is part of the ‘Building Tomorrow’ campaign, which includes a six-part documentary series and personalized content for a B2B audience and guides viewers through the journey of the tower’s reinvention to demonstrate how Dassault Systèmes' collaborative platform, the 3DEXPERIENCE® platform, is today's solution to meet tomorrow's challenges.

The 3DEXPERIENCE® platform is a way for experts to collaborate and innovate more sustainably at every stage, considering the impact of their decisions, from the beginning of the project to its dismantling. Dassault Systèmes' platform offers them the ability to work on a virtual twin, an exact and scientific representation in the virtual world of a product, process, or even a territory. This virtual twin can be used by all stakeholders, allowing them to design, test, simulate, collaborate and validate all their options and decisions, before implementing them in the real world.

In order to promote this platform to key players who will be able to use it immediately to create real-life change to outdated models, Wunderman Thompson France developed an audacious yet personalized campaign. It allows the various public and private B2B audiences to instantly understand the solution, its advantages and specificities.

To watch all 6 episodes: https://www.3ds.com/insights/building-tomorrow