Description
Breaks (or punctuations) can make or break a sentence.
Instructions like ‘slow workers ahead’, ‘cautions camels close the gate’, ‘smoking food or pets are not permitted in the shop’, are confusing as they are hilarious without the punctuation marks.
And this is why KitKat reminds us of what we tend to forget. Breaks matter.
This professional campaign titled 'Breaks Matter' was published in United Arab Emirates in June, 2023. It was created for the brand: KitKat, by ad agency: Publicis ME. This OOH Outdoor and Print media campaign is related to the Confectionery, Snacks industry and contains 5 media assets. It was submitted 11 months ago.
Credits
ADVERTISING AGENCY
Publicis Middle East, Dubai
BRAND MANAGER
Ghaith Hamed
BRAND MANAGER
Bishara Touckly
CHIEF CREATIVE OFFICER
Rafael Augusto
CREATIVE DIRECTOR
Mohamed Bareche
COPYWRITER
Nicolas Richard
SENIOR ART DIRECTOR
Paulo Ottaviani
SENIOR ART DIRECTOR
Mohamed Youssef El Naggar
COPYWRITER
Hani Mohsen
ART DIRECTOR
Tina Balaa
BUSINESS TEAM
Maya Khammar
ACCOUNT MANAGER
Jean Pierre Deaibes
