Brand Wars

The brand war between Puma and Nike is a classic example of competition in the marketplace, both companies have been pushing each other to come up with new and innovative products that appeal to consumers. Nike is killing it with Fashion forward designs for millennials; on the other hand, Puma is having a good time producing some of the best athletic footwear. But currently, in terms of product offerings, Nike has different styles, designs, and technologies that appeal to consumers of various age groups. Its collaboration with various fashion designers, celebrities, and sportspersons has clearly helped them take a huge leap forward compared to the market share of Puma, Adidas, and various other existing brands.