Description
To develop the brand for Tropical IV - a subdivision in Cascavel - Paraná, a city in the south of Brazil - we wanted to show families the feelings they would get living there.
With an icon that represents the subdivision’s name, we developed the whole brand using warm and cozy colors that connect with their target audience - families that want to buy a new property so they can build the house of their dreams.
This professional campaign titled 'Brand development - Tropical IV' was published in Brazil in April, 2022. It was created for the brand: Bella Casa & Okada, by ad agency: Amexcom. This Design medium campaign is related to the Real Estate industry and contains 7 media assets. It was submitted almost 2 years ago by Creative Director: Rafael Diego Greiner of Amexcom.
Credits
Advertising Agency: Amexcom, Cascavel, Brazil
Creative Director: Rafael Greiner
Art Director: Carol Mincarone | Thomas Scherer
Copywriter: Danielle Laís
Account Manager: Dayane Meira
