Description
Luxury car brand Lamborghini has launched a multi-channel international campaign for the release of the latest addition to its high-performance sports car and supercar range, the new Urus SE.
‘Born With Two Hearts’ takes two of the most well-known sensations experienced when driving a Lamborghini - power and emotion - and reimagines them as two pulsating heartbeats reflected in a typical Urus driver and the dual performance of its hybrid engine. The film explores a world where individuals are born with dual hearts, which serves as a metaphor for the debut of the hybrid engine in the Urus SE, and through this comparison, we uncover the remarkable possibilities that could elevate our existence beyond anything we've known before.
This professional campaign titled 'Born with Two Hearts' was published in United Kingdom in April, 2024. It was created for the brand: Lambourghini, by ad agency: Dude. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 9 days ago by Brooks: Zoe.
Credits
Lamborghini:
Brand Strategy and Communication Team
CREATIVE AGENCY: DUDE LONDON
CEO & Partner: Francesca Spitali
Executive Creative Director: Curro Piqueras Parra
Creative Director: Tomás Gianelli O'Ryan & Chiara Monticelli
Head of Art: Pietro Soldi
Art Director: Daniela Gonzalez Lavalle
Copywriter: Matt Yeo
Client Director: Hamish Day
Senior Account Manager: Adriana Sabia
Producer: Cass Beck
Chief of Strategy and Innovation: Lorenzo Foffani
Strategy Director: Marco Mammino
Strategy Supervisor: Michelangelo Ferracane
PRODUCTION AGENCY - Think Cattleya
Executive Producer & General Manager: Martino Benvenuti
Producer: Raffaele Fusco
Junior Producer: Cecilia Brambilla
Director: Iñigo Jiménez
Dop: Hugo Prats
Local Service: Garage Films
Set Designer: Noe Figueras
Stylist: Praxedes de Villalonga
Rocìo Pérez Lavilla & Francesco Maciocci (Artificio)
Post production: EDI Effetti Digitali Italiani
Music & Sound Design: IXYXI
Colorist: Fran Còndor
