BOBAI Women’s Month Campaign

The creative team’s first thought for this concept was that we wanted to position this brand as community-friendly.

It was Women's Month, and our team worked on creating a campaign for BOBAI Sun Care. We wanted to inspire women to maintain healthy, youthful skin by consistently using BOBAI. We had to come up with something unique that would resonate with the target audience.

After brainstorming, we finally hit upon an idea. We decided to create a campaign that would showcase the beauty and strength of women while emphasizing the importance of consistency in achieving success.

We designed visuals that mirrored the colors of Women's Month and BOBAI's brand colors. Then, we featured women's figures alongside the brand's products, creating a powerful message.

The campaign was a huge success. Our ladies were inspired to take better care of their skin and embrace consistency as a key to success. The impact of our campaign was felt not only by BOBAI but also by its followers, who were left with a positive, long-lasting impression of the brand.