Birell: The Taste of Life
Description
Birell is a non-alcoholic malt beverage that is brewed with 100% barley. It has a rich, full-bodied flavor that is perfect for enjoying anywhere barley has a place. Whether you're at a barbecue, a concert, or simply relaxing at home, Birell is the perfect drink to share with friends and family.
The Birell campaign "Anywhere Barley Has a Place" celebrates the drink's connection to its natural ingredients and the people who enjoy it. The photo manipulation design of a Birell bottle standing in a barley field evokes the drink's rustic roots and its place in everyday life.
The campaign tagline speaks to Birell's versatility and its ability to be enjoyed in any setting. It also suggests that Birell is more than just a drink; it's a way to connect with others and celebrate life's simple moments.
Call to action:
Try Birell today and experience the taste of barley anywhere you go.
This student campaign titled 'Birell: The Taste of Life' was published in Egypt in October, 2023. It was created for the brand: Birell Drink, . This Design, Digital, and OOH Outdoor media campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted 7 months ago.
Credits
Advertising Agency (School): Graphic School
Art Director: Hossam Atef
Copywriter: Hossam Mohamed
