Description
To launch the new Samsung Galaxy Z Flip5, we wanted to emphasize that it takes up less space in your pocket than an iPhone.
To achieve this, we created a small outdoor billboard targeting the pockets of Stockholm residents, and we successfully conveyed that big news doesn't always need to be so substantial.
This professional campaign titled 'Big News' was published in Sweden in August, 2023. It was created for the brand: Samsung, by ad agencies: Animal and BLCK. This OOH Outdoor medium campaign is related to the Electronic Devices industry and contains 3 media assets. It was submitted 8 months ago by Art Director: August Laustsen.
Credits
Jakob Swedenborg
ECD
Petra Backström
Copy
Jimmy Hellkvist
Copy
Michael Thornquist
Art Director
August Laustsen
Art Director
Toby Cane
Art Director
Joakim Ramel
Motion Graphic Design
Sofia Persson
Final Art
Mikael Kruse
Client Director
Jens Öhrström
Account Manager
Johanna Larsson
Account Manager
Samsung:
Ardelan Sohrevardi,
Head of Marketing at Samsung Electronics Nordic.
Magdalena Lindqvist
Category Marketing Manager MX at Samsung Electronics Nordic.
Matilda Järnblad
Category Marketing Manager MX at Samsung Electronics Nordic.
Mindshare:
Cecilia Ekman
Anna-Karin Ström
