Description
CLR Brands will launch the very first national campaign of its newly minted AOR partnership with Periscope, a Quad Company.
The campaign, titled “Been There. Outdone That.” and created by Periscope in its first foray into cleaning product advertisements, was developed to stand out from the typical cleaning commercial that cuts to heavenly white spaces where everything turns perfectly clean with a swipe of a single paper towel. The campaign challenges the unrealistic conventions of cleaning category ads, where every spot shows immaculate kitchens and bathrooms with pristine white tile and no countertop clutter.
CLR Brands wanted to show consumers that they’re the #1 choice for people who want a cleaning product that works as hard as they do — those who aren’t afraid to roll their sleeves up and expend some elbow grease in the name of all that is good and clean. The spots purposely highlight use cases not often shown in cleaning commercials, like garages, grimy faucets, and garbage disposals, to reinforce CLR Brands as the dependable favorite in any situation.
This professional campaign titled 'Been There. Outdone That' was published in United States in October, 2023. It was created for the brand: CLR Brands, by ad agency: Periscope. This Film medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted 6 months ago.
Credits
PERISCOPE
Mike Caguin, Chief Creative Officer
Annette Fonte, SVP, Business & Brand Leadership
Liz Grabek, SVP, Consumer Strategy
Ron Hill, Senior Designer
Erik Jacobs, Director of Creative Studio
Jack Lunt, Project Management Supervisor
Thom Kordonowy, Associate Creative Director
Aaron Martin, Strategy Director
Jon McDonald, Account Director
Tory Nagel, Senior Strategist
Alaina Peterson, Associate Creative Director
Heath Pochucha, Executive Creative Director
Mike Shirdan, Social Strategist
Beth Martychenko, Senior Producer
Kyle Solberg, Project Manager
Christie Wenzel, Senior Business Affairs Manager
QUAD MEDIA
Dean Ferenac, SVP, Consumer Engagement
Keisha Hooks, VP, Experience Design
EXTERNAL PARTNERS
Untitled (Production)
Jillian Martin, Director
Kristin Evans, Co-Founder/President
Jim Evans, Co-Founder/Executive Producer
Geoff Campbell, Executive Producer/HOP
Brent Pennington, Producer
Alex Duarte, Production Supervisor
Beverly Amidon, Commercial Coordinator
90 Degrees West (Post-Production)
Ellen Legow, Executive Producer
Scott Whiteaker, Editor
Joel Anderson, Editor
Vlad Sarkisov, Motion Designer
Justin Tapp, Sound Designer/Composer
