Description
Banvertising – A campaign that takes real, negative quotes from the people who are trying to disqualify books and uses their hateful words to promote those same books they’re trying to ban. In a few words: we will turn these books’ worst critics into their best reviews.
This professional campaign titled 'BANvertising' was published in United States in October, 2023. It was created for the brand: The Wild Detectives, by ad agency: Dieste. This Design, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 5 media assets. It was submitted 12 months ago.
Credits
Agency: Dieste
Chief Creative Officer: Abe Garcia
Chief Strategy Officer: Marialejandra Urbina
Group Creative Director: Benjamin Jara
Creative Director: Juan Camilo Valdivieso
Associate Creative Director: Daniel Vicente Días
Associate Creative Director: Andrés Pedraza
Associate Creative Director: Renato Martinez
Sr Art Director: Sergio Parreno
Copywriter: Diego Almeida
Executive Director of Digital and Social: Roberto Hernandez
Art Buyer: Lulu Valdéz
Print Producer: Anne-Marie Zorad
Executive Producer: John Costello
Senior Broadcast Producer: Julian Martinez
Client: Javier Garcia
Brand: The Wild Detectives
Senior Project Manager: Shelby G Merrill
Post Production Company: Republic Editorial
Music/Sound Company: Fresh Squeezed
