The idea that Arthritis only affects the knees is a widely held one. Arthritis can affect the muscles and tendons in or around joints (the prefix "arthr-" stands for joint and the suffix "-itis" is for inflammation). Get yourself checked straight away if you experience any soreness in your joints to identify and treat Arthritis as soon as possible. #WorldArthritisDay
The idea that Arthritis only affects the knees is a widely held one. Arthritis can affect the muscles and tendons in or around joints (the prefix "arthr-" stands for joint and the suffix "-itis" is for inflammation). Get yourself checked straight away if you experience any soreness in your joints to identify and treat Arthritis as soon as possible. #WorldArthritisDay
The idea that Arthritis only affects the knees is a widely held one. Arthritis can affect the muscles and tendons in or around joints (the prefix "arthr-" stands for joint and the suffix "-itis" is for inflammation). Get yourself checked straight away if you experience any soreness in your joints to identify and treat Arthritis as soon as possible. #WorldArthritisDay
Description
Educating people about the impact that arthritis can have on all joints, not just the knees. One prevalent misconception about arthritis is that it mainly affects the knees and older individuals. Therefore, it was crucial for us to creatively raise awareness of this issue as a hospital brand. We, therefore, therefore came up with this.
This professional campaign titled 'Arthritis day' was published in India in October, 2022. It was created for the brand: Ayu health, by ad agency: Alter. This Content, Design, and Digital media campaign is related to the Fitness and Health industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency (School): Alter marketing solutions, Karnataka, India
Production Company: Alter marketing solutions, Karnataka, India
Art Director: Ashwin Setin
Copywriter: Akshay Crasta
Designed by: Prajnya Kottari
