Description
Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores.
To combat racism in stores, Grey created “The Anti-Racist Handbag” in partnership with Universidade Zumbi dos Palmares for their Zero Racism program. The program aims to end racism in consumer environments and to raise awareness of Law 14.532/2023.
This professional campaign titled 'Anti-Racist Bag' was published in Brazil in March, 2024. It was created for the brand: University Zumbi dos Palmares, by ad agency: Grey Brazil. This Ambient, Design, and Experiential media campaign is related to the Education industry and contains 1 media asset. It was submitted 7 months ago.
Credits
CLIENT: Universidade Zumbi dos Palmares
Product: Institutional
Title: Antiracist Bag
AGENCY: Grey Brazil
CEO: Manir Fadel
Creative Direction: Manir Fadel (CCO), André Gola (ECD) and João Caetano (ECD)
Creation: Duda Vidaurre, Gabriella Batista and Jonas Soares
Content: Bruno Borghi and Bruno Flores
Account Management: Priscilla Telles
Account executive: Pamella Kacelnikas
Head of Media: Verusca Casciano
Media: Camila Mercadante
Head of Strategy: Mariana Pagano
Head of Production: Fabiano Beraldo
Production: Otávio Veras
Client appoval: José Vicente (dean)
Grey Global Head of Creative Excellence: Maru Sokolowski
Grey Global Craft Partner: Costanza Rossi
Grey Global Chief Creative Officer: Gabriel Schmitt
Grey Global Creative Partner: Diego Medvedocky
Grey Global Producer: Emiliano Alvarenga
Grey Global Sr. Creative Manager: Catrina Ramos
Film Producer: PANCS
Stylist/Designer: Naya Violeta
Post-Production: Átomo
Post-production Coordination: Fernanda Nahas
Finalizer: Rafael Zierhofer
Edition: Bruno Husky
Motion: Daniel Rotatori
Colour: Rafael Zierhofer
Sound Production: Jamute
Sound Executive Producer: James Feeler
Sound Engineer: Marcelo Filho, Otávio Bertolo, Sanjai Cardoso
Coordination: Julianna Zuppo and Letícia Nunes
Account executives: Kiki Eisenbraun and Hingrit Nistche
