Alfa Romeo launch campaign | Stelvio Apex

This imaginative photo composition was entirely conceived and executed to promote Alfa Romeo's advanced new model. The dilapidated factory setting was photographed on-site by the artist and cleverly edited to look decades-old and abandoned, with thoughtful touches like broken windows and peeling paint. Dramatic lighting casts shadows across the facility, drawing the eye towards the sleek sports car. The vehicle’s pearlescent silver bodywork was meticulously retouched
to give the impression of gliding swiftly. The contrast between the dusty, muted factory and shining futuristic car
help position Alfa Romeo as a dynamic brand propelled into the future by its rich heritage. By photographing the environment,
modeling the product, artfully compositing the scene, and retouching every detail, produced an evocative,
narrative image that powerfully communicates the brand’s vision.