Description
Campaign for Singha Global
Background:
Singha, the original Thai beer, has targeted travelers worldwide interested in visiting Thailand. The brand's message revolves around "Everyday Pleasures." Using AI-generated visuals, Singha presents a futuristic interpretation of Thailand, sparking curiosity and imagination.
Execution:
The campaign utilizes AI-generated visuals to showcase a distinct Thailand. Imaginative elements like flying Tuk Tuks, steampunk balloons, and hover speed boats are featured. Singha emphasizes its timeless experience, while acknowledging the visuals are AI's perspective, inviting viewers to savor the authentic taste of Thailand.
In summary, Singha's campaign captures global travelers' attention with AI-generated visuals portraying a futuristic Thailand. Singha offers a timeless experience while highlighting the authentic taste of the country.
This professional campaign titled 'AI Visions of Thailand: Imagining Everyday Pleasures' was published in Thailand and United Kingdom in July, 2023. It was created for the brand: Singha Beer, by ad agency: Brilliant & Million. This Content and Digital media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 9 months ago by Titipun Tubthong.
Credits
Chief Executive Officer: Sorada Sonprasit
Chief Executive Officer: Paruj Daorai
General Manager: Thanaporn Chankitmunkong
Head of Creative: Titipun Tubthong
Creative Director: Nattasak Kijbamrung
Senior Art Director: Chanon Dethsiriyothin
Senior Copywriter: Teedanai Cholvatanapong
Account Manager: Thuchtong Pongtrakul
Account Supervisor: Boonsita Pongpoolsuk
Account Executive: Pakpoom Janset
Head of Strategy: Vibhu Harnvarakiat
Senior Strategic Planner: Sireerat Wasukhan
Head of Multimedia: Yuttana Chaiwat
Design Director: Chutamas Pothong
Motion Graphic Designer: Itsarapong Teerasut
Senior Designer: Suttipat Suwannates
AI Prompt Master: Titipun Tubthong
