Description
Like every summer, many cats are abandoned in France.
In order to raise awareness about animal adoption
amongst French people, especially the youngest
generations, the French Society for the Protection
of Animals (La SPA) and its partner agency Havas
Play, are launching a new campaign that models real
cats from their shelters directly in the video game
Stray
This professional campaign titled '#AdoptAMod' was published in France in August, 2022. It was created for the brand: LA SPA, by ad agency: Havas Play. This campaign is related to the Pets industry and contains 4 media assets. It was submitted over 1 year ago by Chief Creative Officer: Plazolles Fabrice of Havas Play.
Credits
Advertising Agency : Havas Play, Paris, France
President : Stéphane Guerry
Chief Creative Officer : Fabrice Plazolles
Head of Gaming & eSport : Pierre Acuña
Head of PR & Influence : Audelia Leloup
Account Director : Ugo Medioni
PR Manager : Céline Tran
Art Director : Quentin Clausse
Copywriter : Nil Niviere -- Schouvaloff
Assistant Art Director : Erwan Thomas
Project Manager : Rayane Zidani, Clement Dauchez
Assistant Project Manager : Thibaud Gounod
