Act NOW - Young Lions Film
Description
The brief:
Create a 60 seond video to empower millennnials to further learn about the campaign #SheIsEqual and take action in support of global goal 5: Gender Equality on the Global Citizen App
The idea:
The struggle for gender equality dates back centuries in history, with women who have become symbols of strength and the fight for equality. But equality should never have been a struggle; it's a right that should have always been theirs. That's why we brought them back to life through their most famous portraits, so that they can deliver this message.
This student campaign titled 'Act NOW - Young Lions Film' was published on April 23, 2024. It was created for the brands: Global Citizen and Young Lions, . This campaign contains 1 media asset. It was submitted 10 days ago by Creative Director: Joaquín Martínez of BBDO Guatemala.
Credits
Joaquín Martínez - Creative Director
Eduardo Cajas- Art Director
