Description
Abortion is healthcare.
But the younger generation in Tanzania lack accurate information about it. In a conservative society where discussing sexual health is often considered taboo, it is crucial to find creative and engaging ways to educate and empower youth on the subject.
As scouting is one of the biggest and most engaging communities amongst Tanzanian youth,
we aim to educate in a discreet medium within scout patches.
This student campaign titled 'Abortion Marks' was published in Norway and Tanzania in June, 2023. It was created for the brands: Hey Jane and The Case For Her, by ad school: Westerdals School of Communication. This Direct, Experiential, and OOH Outdoor media campaign is related to the Education and Health industries and contains 6 media assets. It was submitted 11 months ago by Art Director: Gard Bekk Wanderoy of Rosser.
Credits
Art Director / Creative : Gard Wanderoy
