Ab India Live Karega
Glance Live Fest- Launch film
Glance Live Fest- Shopping
Glance Live Fest- Entertainment
Glance Live Fest- Gaming
Glance Live Fest- Invite
Description
The idea behind Glance Live Fest was to create a digital carnival at a never-seen-before scale to give users a unique experience to shape the content as they watch it. The three-day event, from 3rd to 5th June, showcased Glance’s offerings of live content across entertainment, gaming, news, sports, commerce, and trending topics through various LIVE shows.
In an event where India's top celebrities were invited, the intrigue towards the campaign was created by giving FOMO to one of the famous Bollywood heroes - Rajkummar Rao, by not inviting him during the fest. The campaign had 5 different films that touched upon different offerings and categories of Glance, all the while maintaining the FOMO narrative of the campaign.
This professional campaign titled 'Ab India Live Karega' was published in India in June, 2022. It was created for the brand: Glance, . This Digital, Experiential, and Film media campaign is related to the Gaming, Media, and Other industries and contains 5 media assets. It was submitted over 1 year ago.
Credits
Agency: Glance (In house)
Production house: Snowball, Mumbai
Director: Aatish Dabral
Creative Director: Akhil Monu Mathew
Writer: Deepak Rawat
