Description
In Iraq, people still walk around with a pile of cash in their pockets without the basic use of digital payment. So our role was to encourage a Switch towards digitization in a cash community.
To break barriers & to empower change, we aimed to convey a message emphasizing the advantages of embracing this switch "لا تخاف من التجديد.. بهيجي مواقف تفيد"— by showcasing relatable scenarios where both merchants and customers can get benefit from using the cards and paying by POS.
This professional campaign titled 'A Switch Towards Digitization' was published in Iraq in March, 2023. It was created for the brands: MasterCard and Switch, by ad agency: Brodmann. This campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 year ago by Senior Account Executive: Fatima Mohammed of Brodmann.
Credits
Creative Agency: Brodmann10, Iraq
Production House: UE Production
Account Manager: Fatima Mohammed
Creative copywriter: Mohammed Jameel
Director: Yousif Omar
Producer: Aland Kaban
DOP: Ali Ameer
Art Director: Mohammed Khalid
Music: McLeeGo
Post Production: Gaith Ibrahim
TypoGraphy Artist: Munther Arnous
Colorist: Tony Ameer
Casting agency: Trendy Cast
The cast: Dan Tha Man, Oustaz Majid and Kazim.
